Ma`rifat Eqtesadi

During recent decades, different countries stated to formulate and measure a customer's satisfaction indicator as an important economic variable at a micro and a macro level. Proposed indicators of customer's satisfaction have been introduced in a context of classic economy, and a western pattern of development in which the aim of attending to the customers' satisfaction is making higher profit by tradesmen is shown. Since, in Islam the aim of winning the customer's satisfaction is to win God's good pleasure, the customer's satisfaction indicator has another identity. Using an analytical method, the present paper supports the idea of discussing the concept of honouring the customer according to Islamic doctrines in a broader sense than only the customer's satisfaction. According to the research findings the rate of honouring the customer can be determined through the proposed indicator of honouring the customer. This indicator takes into account some of the factors which influence the honouring of the customer such as the rate of observing legal regulations and being contented with the minimum profit, and its existential signs including the rate of the customers' loyalty and amount complaints.